What To Look For When Buying Noni

Carefully aged Noni juice should have a smooth, slightly acidic flavour.  Even though flavour is not the main reason that people choose to use Noni juice, most people acquire a taste for it after time.  If the flavour of well-aged, high quality Noni juice is just too much to handle, there is always the option of mixing it with either a berry or apple juice.

There should be an indication of purity printed on the label - such as “100% pure Noni Juice”.  If organic juice is a factor in your purchasing decision, look for a juice that is certified by an independent, reputable certifier.  The label should have the independent certifiers logo, and a copy of the manufacturers organic

The best quality juice is made from fresh Noni fruit, not from reconstituted fruit or Noni powder.  The colour of the juice is closely linked to flavour and other quality parameters.  The lighter, younger, yellowish Noni juice has more objectionable flavours than older, darker, well-aged juice.  Many people think the best tasting pure juice is amber to reddish, being slightly acidic yet fruity.

The juice should not be cloudy or have any suspended or floating particles or masses of any type that do not settle on the bottom.  There should not be much visible pulp or sediment in the bottle.

The standard nutritional facts should be clearly displayed on the bottle.  Glass bottles are superior to plastic bottles for preserving flavour and quality.  Both clear and coloured bottles are fine.

Noni juice should be pasteurised for consumer protection.

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